I'm Charlie, a product designer originally from London and now based in Dubai. I have a passion for travel, a love for golf, and a deep appreciation for exceptional design.
My journey at Chalhoub Group has been both professionally enriching and personally fulfilling. I am dedicated to pushing the boundaries of creativity in the world of luxury retail, and our team's commitment to innovative design and superior user experiences.
As a Senior Product Designer at Chalhoub Group, I collaborate with prestigious brands such as FACES, Tanagra, and Tryano. My work involves product design, in-depth user research, AB tests for user journey optimization, and leading workshops for design and development collaboration. I've also played a crucial role in site redesign projects, working with a dedicated team to enhance the digital presence of our brands through usability testing and iterative design improvements.
Experience
Chalhoub Group
Senior Product Designer (Sep 2021 - Present)
Ironmongery Direct
Senior UX / UI Designer (Sep 2020 - 2021)
REO
UX / UI Designer (Sep 2019 - 2020)
Point Studio
Junior UX / UI Designer (2017 - 2018)
Sketch
Junior UX / UI Designer (2016 - 2017)
I'm Charlie, a product designer originally from London and now based in Dubai. I have a passion for travel, a love for golf, and a deep appreciation for exceptional design.
My journey at Chalhoub Group has been both professionally enriching and personally fulfilling. I am dedicated to pushing the boundaries of creativity in the world of luxury retail, and our team's commitment to innovative design and superior user experiences.
As a Senior Product Designer at Chalhoub Group, I collaborate with prestigious brands such as FACES, Tanagra, and Tryano. My work involves product design, in-depth user research, AB tests for user journey optimization, and leading workshops for design and development collaboration. I've also played a crucial role in site redesign projects, working with a dedicated team to enhance the digital presence of our brands through usability testing and iterative design improvements.
Experience
Chalhoub Group
Senior Product Designer (Sep 2021 - Present)
Ironmongery Direct
Senior UX / UI Designer (Sep 2020 - 2021)
REO
UX / UI Designer (Sep 2019 - 2020)
Point Studio
Junior UX / UI Designer (2017 - 2018)
Sketch
Junior UX / UI Designer (2016 - 2017)
Chalhoub Group
Senior UX / UI Designer (Sep 2021 - Current)
As a Senior UX/UI Designer based in Dubai, I bring an extensive background in designing intuitive and visually appealing digital products, along with strong leadership skills. In addition to my design expertise, I actively lead workshops, meetings, and brainstorming exercises to foster collaboration and drive innovative solutions.
With over 5 years of industry experience, I have developed a deep understanding of design principles, user-centered design, and accessibility standards. Proficient in various design and prototyping tools such as Sketch, Figma, and Adobe Illustrator, I seamlessly create wireframes, mockups, and interactive prototypes that effectively communicate design concepts to stakeholders and development teams.
Adopting a user-centric mindset, I consistently prioritize user needs and feedback throughout my work. I recognize the importance of conducting thorough user research and usability testing to inform design decisions and enhance the overall user experience. Drawing from my demonstrated experience in this area, I successfully incorporate user insights into design iterations, resulting in products that surpass user expectations.
My problem-solving and critical thinking skills enable me to tackle complex design challenges with a strategic and data-driven approach. Collaborating with cross-functional teams, I actively engage in understanding business goals and user needs, ensuring that design solutions align with overarching objectives.
Recently, my leadership and design expertise played a crucial role in completing a site redesign and developing a new design system for a prominent brand. Throughout this project, I conducted comprehensive usability testing, user interviews, AB tests, and other research methods to optimize the user journey and create exceptional digital experiences. This experience further refined my skills in user-centered design, equipping me to handle intricate design challenges with a strategic and data-driven approach.
To summarize, as a Senior UX/UI Designer, I possess a diverse skill set that combines design proficiency with strong leadership abilities. I approach design with a user-centric mindset, prioritize user needs and feedback, and actively engage in collaborative workshops, meetings, and brainstorming exercises to drive innovative solutions. Leveraging my extensive experience and passion for creating exceptional digital experiences, I am well-positioned to deliver impactful and visually captivating designs that resonate with users.
IronmongeryDirect
Senior UX / UI Designer (Sep 2020 - 2021)
As the former UX Designer at IronmongeryDirect, a leading online retail company in the UK that offered a wide range of ironmongery products, I had the opportunity to significantly develop my UX/UI processes and enhance my overall professionalism.
During my tenure at the company from September 2020 to November 2020, I served as the UX/UI Lead and spearheaded various initiatives, including AB Tests, page redesigns, and campaigns. However, a major milestone occurred in November 2020 when the company decided to undergo a complete rebranding effort. This involved designing a new logo, selecting company colors, and revamping the website.
Taking the lead for this rebranding project, I collaborated closely with an exceptional digital team to conduct user research, analyze data, and facilitate workshops. The experience presented both challenges and fulfillment as we worked tirelessly to ensure the final product would be ready to go live on the website in the coming months.
Working hand in hand with developers and the rest of the team was an incredibly rewarding aspect of my career at IronmongeryDirect. I cherished the collaborative environment, which allowed us to combine our expertise and skills to create a design that would have a positive impact on our users' experiences.
Reflecting on my time at IronmongeryDirect, I am proud of the contributions I made as the UX/UI Lead. The opportunity to lead the rebranding project and collaborate with a talented team has further refined my skills and deepened my understanding of user-centered design. I am confident that the efforts invested in enhancing the user experience will continue to benefit IronmongeryDirect and its customers long after my departure from the company.
REO
UX / UI Designer (Sep 2019 - 2020)
Junior UX / UI Designer (2018 - 2019)
During my tenure at REO, I had the honor of serving as the primary designer entrusted with AB Test designs and conversion rate optimization (CRO) work, enhancing user experiences and maximizing digital asset effectiveness. As the main point of contact for fellow designers and clients, I fostered strong relationships and ensured seamless communication throughout the design process.
Collaborating with renowned brands like Kurt Geiger, Ted Baker, Reiss, M&S and SIXT was a privilege. Notably, as the lead designer for Kurt Geiger, I spearheaded comprehensive design changes across their entire site, elevating their online presence and delivering an immersive experience.
In my role as the main point of contact for clients such as Esure, Quidco, and Kurt Geiger, I led meetings and workshops, gaining deep insights into their unique requirements and exceeding their expectations with comprehensive design solutions. These collaborations fostered strong client relationships, establishing me as a trusted partner in their design journey.
Working alongside the talented UX team at REO expanded my understanding of the holistic UX research process. Collaborating on diverse projects, we created seamless, user-centric experiences, considering aesthetics, usability, accessibility, and overall satisfaction.
Furthermore, I collaborated closely with the lead UI/UX designer on compelling company rebranding projects for Holland & Barrett, establishing brand guidelines and designing key pages. Integrating the brand's identity into the user interface, I crafted visually captivating emails and landing pages that effectively communicated the brand's value.
In conclusion, my role at REO allowed me to excel in various design facets, from AB Test designs and CRO work to client management and collaborative UX endeavors. Working with esteemed clients and notable brands, alongside seasoned professionals, fueled my passion for design and pushed my boundaries. The knowledge and skills acquired at REO have become integral to my design approach, empowering me to create impactful, user-centric solutions in my ongoing professional journey.
Point Studio
Junior UX / UI Designer (2017 - 2018)
During my short but fulfilling Junior Designer Internship at Point Studios, I gained invaluable experience in various aspects of design. I actively participated in company rebranding projects, site redesigns, and comprehensive branding strategies for established businesses and startups alike. Collaborating with the lead designer, I contributed to responsive web designs, ensuring optimal user experiences across devices. Additionally, I had the opportunity to work on seasonal branding campaigns for notable brands, honing my creativity and understanding of visual storytelling. This transformative experience solidified my passion for design and prepared me for new challenges at REO, while the memories and lessons from my time at Point Studios continue to shape my design approach.
Sketch
Junior UX / UI Designer Intern (Sep 2016 - 2017)
My experience at Sketch was a pivotal moment in my career, solidifying my passion for design and affirming my path as a designer. Working under the guidance of an incredibly talented lead designer, I had the privilege of being actively involved and gaining invaluable hands-on experience, despite it being my first job in the industry.
Within my role, I had the responsibility of designing IOS and Android applications, creating secondary pages, and crafting wireframes. However, I was also entrusted with the crucial task of building prototypes, which were then presented to clients. This multifaceted involvement allowed me to develop a comprehensive skill set and gain a deeper understanding of the design process from start to finish.
Collaborating with prestigious clients such as William Hill, Just Park, and JustEat was a thrilling experience. Every moment working with them was filled with excitement and provided a significant boost to my career trajectory. These opportunities not only broadened my professional network but also served as a catalyst, fueling my drive and shaping my vision for the future.
Reflecting on my time at Sketch, I recognize its profound impact on my career journey. It was a transformative experience that affirmed my passion and set me on a path of continuous growth and improvement. The skills, knowledge, and connections I acquired during this period have been instrumental in shaping my current position and providing clarity on my future aspirations as a designer.
I'm Charlie, a product designer originally from London and now based in Dubai. I have a passion for travel, a love for golf, and a great appreciation for exceptional design.
My journey at Chalhoub Group has been both professionally enriching and personally fulfilling. I am dedicated to pushing the boundaries of creativity in the world of luxury retail, and our team's commitment to innovative design and superior user experiences.
As a Senior Product Designer at Chalhoub Group, I collaborate with prestigious brands such as FACES, Tanagra, and Tryano. My work involves product design, in-depth user research, AB tests for user journey optimization, and leading workshops for design and development collaboration. I've also played a crucial role in site redesign projects, working with a dedicated team to enhance the digital presence of our brands through usability testing and iterative design improvements.
Chalhoub Group
Chalhoub Group
Senior Product Designer (Sep 2021 - Present)
In my current role as a Senior Product Designer at Chalhoub Group, I have the privilege of collaborating with esteemed brands like FACES, Tanagra, and Tryano. This experience is both professionally enriching and personally fulfilling.
At Chalhoub Group, our commitment to delivering exceptional user experiences and innovative designs is evident. It's an exciting environment, and I'm proud to be part of a team dedicated to pushing the boundaries of creativity in luxury retail.
As a Senior Product Designer, my responsibilities are diverse and encompass a range of activities. I am tasked with crafting user interfaces that not only embody the brands' aesthetics but also ensure seamless and intuitive digital experiences. This involves comprehensive user research, understanding customer behavior, and translating insights into design solutions.
Moreover, I've been actively involved in conducting AB tests to optimize user journeys and enhance conversion rates. These tests have allowed us to refine our design strategies and make data-driven decisions to improve the overall user experience.I've also had the opportunity to lead workshops, fostering collaboration and ideation within our design and development teams. These sessions have been instrumental in generating fresh ideas and aligning our efforts to deliver the best possible digital experiences.
In addition to these activities, I've played a crucial role in site redesign projects for our brands. These redesigns have involved conceptualizing and implementing innovative design solutions to revitalize the digital presence of FACES, Tanagra, and Tryano.
Throughout my journey at Chalhoub Group, I collaborate with a passionate team dedicated to excellence in user experience and interface design. We conduct regular usability testing, gather feedback, and iterate on designs to meet the highest standards.
IronmongeryDirect
IronmongeryDirect
Senior UX / UI Designer (Sep 2020 - 2021)
As the former UX Designer at IronmongeryDirect, a leading online retail company in the UK that offered a wide range of ironmongery products, I had the opportunity to significantly develop my UX/UI processes and enhance my overall professionalism.
During my tenure at the company from September 2020 to November 2020, I served as the UX/UI Lead and spearheaded various initiatives, including AB Tests, page redesigns, and campaigns. However, a major milestone occurred in November 2020 when the company decided to undergo a complete rebranding effort. This involved designing a new logo, selecting company colours, and revamping the website.
Taking the lead for this rebranding project, I collaborated closely with an exceptional digital team to conduct user research, analyse data, and facilitate workshops. The experience presented both challenges and fulfilment as we worked tirelessly to ensure the final product would be ready to go live on the website in the coming months.
Working hand in hand with developers and the rest of the team was an incredibly rewarding aspect of my career at IronmongeryDirect. I cherished the collaborative environment, which allowed us to combine our expertise and skills to create a design that would have a positive impact on our users' experiences.
Reflecting on my time at IronmongeryDirect, I am proud of the contributions I made as the UX/UI Lead. The opportunity to lead the rebranding project and collaborate with a talented team has further refined my skills and deepened my understanding of user-centred design. I am confident that the efforts invested in enhancing the user experience will continue to benefit IronmongeryDirect and its customers long after my departure from the company.
REO
REO
UX / UI Designer (2019 - 2020)
Junior UX / UI Designer (2018 - 2019)
During my time at REO, I had the honour of serving as the primary designer entrusted with AB Test designs and conversion rate optimisation (CRO) work, enhancing user experiences and maximising digital asset effectiveness. As the main point of contact for fellow designers and clients, I fostered strong relationships and ensured seamless communication throughout the design process.
Collaborating with renowned brands like Kurt Geiger, Ted Baker, Reiss, M&S, and SIXT was a privilege. Notably, as the lead designer for Kurt Geiger, I spearheaded comprehensive design changes across their entire site, elevating their online presence and delivering an immersive experience.
In my role as the main point of contact for clients such as Esure, Quidco, and Kurt Geiger, I led meetings and workshops, gaining deep insights into their unique requirements and exceeding their expectations with comprehensive design solutions. These collaborations fostered strong client relationships, establishing me as a trusted partner in their design journey.
Working alongside the talented UX team at REO expanded my understanding of the holistic UX research process. Collaborating on diverse projects, we created seamless, user-centric experiences, considering aesthetics, usability, accessibility, and overall satisfaction.
Furthermore, I collaborated closely with the lead UI/UX designer on compelling company rebranding projects for Holland & Barrett, establishing brand guidelines and designing key pages. Integrating the brand's identity into the user interface, I crafted visually captivating emails and landing pages that effectively communicated the brand's value.
In conclusion, my role at REO allowed me to excel in various design facets, from AB Test designs and CRO work to client management and collaborative UX endeavours. Working with esteemed clients and notable brands, alongside seasoned professionals, fuelled my passion for design and pushed my boundaries. The knowledge and skills acquired at REO have become integral to my design approach, empowering me to create impactful, user-centric solutions in my ongoing professional journey.
Point Studio
Point Studio
Junior UX / UI Designer (2017 - 2018)
During my short but fulfilling Junior Designer Internship at Point Studios, I gained invaluable experience in various aspects of design. I actively participated in company rebranding projects, site redesigns, and comprehensive branding strategies for established businesses and startups alike. Collaborating with the lead designer, I contributed to responsive web designs, ensuring optimal user experiences across devices.
Additionally, I had the opportunity to work on seasonal branding campaigns for notable brands, honing my creativity and understanding of visual storytelling. This transformative experience solidified my passion for design and prepared me for new challenges at REO, while the memories and lessons from my time at Point Studios continue to shape my design approach.
Sketch
Sketch
Junior UX / UI Intern (2016 - 2017)
My experience at Sketch was a pivotal moment in my career, solidifying my passion for design and affirming my path as a designer. Working under the guidance of an incredibly talented lead designer, I had the privilege of being actively involved and gaining invaluable hands-on experience, despite it being my first job in the industry.
Within my role, I had the responsibility of designing IOS and Android applications, creating secondary pages, and crafting wireframes. However, I was also entrusted with the crucial task of building prototypes, which were then presented to clients. This multifaceted involvement allowed me to develop a comprehensive skill set and gain a deeper understanding of the design process from start to finish.
Collaborating with prestigious clients such as William Hill, Just Park, and JustEat was a thrilling experience. Every moment working with them was filled with excitement and provided a significant boost to my career trajectory. These opportunities not only broadened my professional network but also served as a catalyst, fueling my drive and shaping my vision for the future.
Reflecting on my time at Sketch, I recognize its profound impact on my career journey. It was a transformative experience that affirmed my passion and set me on a path of continuous growth and improvement. The skills, knowledge, and connections I acquired during this period have been instrumental in shaping my current position and providing clarity on my future aspirations as a designer.
Experience.
Chalhoub Group
Senior Product Designer (Sep 2021 - Present)
Ironmongery Direct
Senior UX / UI Designer (Sep 2020 - 2021)
REO
UX / UI Designer (Sep 2019 - 2020)
Point Studio
Junior UX / UI Designer (2017 - 2018)
Sketch
Junior UX / UI Designer (2016 - 2017)
Lets Chat 🤝
Drop me an email or connect with me on my social media.
Lets Chat 🤝
Drop me an email or connect with me on my social media.
Lets Chat 🤝
Drop me an email or connect with me on my social media.
Last Updated November 2023