Introduction

During my tenure of over a year and a half at Tryano, I undertook a comprehensive web redesign project that encompassed multiple crucial aspects of the user journey. This redesign involved enhancing various key pages, including the Homepage, Category Landing Page (CLP), Product Detail Page (PDP), Product Listing Page (PLP), and checkout process, among others.

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Tryano

Site Redesign / Rebrand - BW Boots

Back

Tryano

Site Redesign / Rebrand - BW Boots

Introduction

I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.

My Role

Research, Analysis, Product Design, User Testing

The Team

1 Designer, 1 Product Manager

Timeline

Nov 2021 - Mar 2023

BW Boots UK is a renowned football boot company catering to professional footballers worldwide, specializing in rare and premium-class footwear. With a strong presence on Instagram, boasting 90,000 followers, they primarily sell their boots through the platform, along with their website and other social media channels.

As part of their ongoing site re-design, I have been actively involved in enhancing the website's visual appeal, giving it a modern touch while maintaining the existing structure. In addition, I have created numerous marketing designs for both the new website and their Instagram account. Furthermore, I took charge of directing, shooting, and editing captivating videos to promote their new website and headquarters on Instagram.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

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