Introduction
I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.
My Role
Research, Analysis, Product Design, User Testing
The Team
1 Designer, 1 Product Manager
Timeline
Nov 2021 - Mar 2023
BW Boots UK is a renowned football boot company catering to professional footballers worldwide, specializing in rare and premium-class footwear. With a strong presence on Instagram, boasting 90,000 followers, they primarily sell their boots through the platform, along with their website and other social media channels.
As part of their ongoing site re-design, I have been actively involved in enhancing the website's visual appeal, giving it a modern touch while maintaining the existing structure. In addition, I have created numerous marketing designs for both the new website and their Instagram account. Furthermore, I took charge of directing, shooting, and editing captivating videos to promote their new website and headquarters on Instagram.
