Introduction
I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.
My Role
Research, Analysis, Product Design, User Testing
The Team
1 Designer, 1 Product Manager
Timeline
Nov 2021 - Mar 2023
My doings…
Design Creation:
Drawing upon my expertise in UX/UI design and a deep understanding of design fundamentals, I curated a comprehensive library of design components, patterns, and guidelines within the FACES Design System. Each element was meticulously crafted to enhance usability and elevate the overall user experience.
Stakeholder Alignment:
Facilitating collaborative dialogues with key stakeholders, I ensured that the FACES Design System resonated with our brand identity and fulfilled our strategic objectives. By fostering alignment and consensus, I cultivated a unified vision that guided the system's development.
Problem Solving:
Navigating design challenges with a holistic perspective, I anticipated and addressed potential pain points to streamline the user experience. Through iterative refinement and user feedback loops, I iteratively improved the FACES Design System, enhancing its effectiveness and usability.
Knowledge Sharing:
Recognizing the importance of knowledge dissemination, I championed comprehensive documentation and immersive training sessions to empower our team members. By equipping colleagues with the necessary tools and insights, I fostered a culture of collaboration and innovation around the FACES Design System.
Conclusion:
My role in designing and implementing the FACES Design System exemplifies a strategic approach to design leadership, where creativity, empathy, and strategic vision converge to redefine user experience excellence. By spearheading this initiative, I have played a pivotal role in shaping our organization's digital ecosystem for the better.
