Introduction

During my tenure of over a year and a half at Tryano, I undertook a comprehensive web redesign project that encompassed multiple crucial aspects of the user journey. This redesign involved enhancing various key pages, including the Homepage, Category Landing Page (CLP), Product Detail Page (PDP), Product Listing Page (PLP), and checkout process, among others.

Back

Tryano

Homepage / CLP

Back

Tryano

Homepage / CLP

Introduction

I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.

My Role

Research, Analysis, Product Design, User Testing

The Team

1 Designer, 1 Product Manager

Timeline

Nov 2021 - Mar 2023

Commencing the journey, I embarked on an immersive exploration of user insights and feedback. This initial foray into the user psyche enabled me to distill user preferences, discern pain points, and unravel the tapestry of user aspirations. Armed with this empathetic foundation, I commenced the redesign with a focused intent: to meticulously architect a homepage that not only harmonized with Tryano's visual vernacular but also adeptly resonated with the diverse spectrums of user personas.

The redesign orchestration was a ballet of ingenuity and calculated choreography. I orchestrated the layout, choreographed the visual elements, and fine-tuned the cadence of content hierarchy to ensure the symphonic interplay of essentials—promotions, featured wares, and navigational signposts. My endeavor was to enkindle an intuitive choreography that would elegantly escort users to their intended destinations.

Within this narrative, visual aesthetics were the brushstrokes that added depth to the canvas. Leveraging my adeptness in UI design, I curated a chromatic palette that was attuned to our brand's DNA, meticulously selected typefaces that resonated with Tryano's ethos, and curated imagery that reverberated with our coveted audience. This congruent visual oeuvre endeavored to orchestrate a resonant harmony while affording a visceral allure to the composition.

Furthermore, I invested heavily in crafting an indelible mobile experience. In a world characterized by perpetual mobility, my design ethos demanded that the homepage be not just a visual splendor but also a responsive sanctuary—enabling seamless traversal across an array of devices, thereby transmuting its visual and experiential grandeur into a mobile-friendly tableau.

Collaborative crescendos were a leitmotif throughout the endeavor. I orchestrated seamless harmonies with the development ensemble and serenaded stakeholders with design rationale, thus ensuring that the design sonnets unfurled as mellifluously in the digital realm as they did in the realm of imagination. This collaborative cadence conjoined design aesthetics with functional pragmatism to curate a symphonic design ballet.

Among the many orchestrations, the introduction of dynamic content modules was a magnum opus. These bespoke cadenzas enabled us to seamlessly curate new arrivals, lyrical promotions, and thematic harmonies that elegantly pirouetted in tandem with user affinities and navigational cadence. This dynamic choreography aimed to forge a visceral rapport with users and incite encore visits.

The symphony, however, was incomplete without the obligatory overture of user testing. Thus, I invited patrons to partake in the premiere, observing their pas de deux with the new homepage. The observations acquired were embroidered onto the design manuscript, facilitating nuanced refinements that enhanced usability and elevated user exultation.

The crescendo materialized as a reimagined Tryano homepage—an ensemble cast of design refinement, strategic resonance, and user-centric overture. This rejuvenated composition didn't merely evoke intrigue; it was a harmonious blend of usability and aesthetic splendor, a magnum opus that not only adorned the visual spectrum but also harmonized with tangible enhancements in user engagement and conversion rates.

In summation, the redesign symphony of the Tryano homepage reflects my alchemical fusion of design finesse with strategic intent. It is emblematic of my dedication to deciphering the murmurs of user desires, orchestrating captivating interfaces, and conducting symphonies that reverberate harmoniously across user experiences and business impact.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

Lets Chat 🤝

Drop me an email or connect with me on my social media.

Linked in