Introduction
I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.
My Role
Research, Analysis, Product Design, User Testing
The Team
1 Designer, 1 Product Manager
Timeline
Nov 2021 - Mar 2023
Working with Sketch, they partnered up with William Hill. They came to us and wanted some concept designs for an app which enabled the user to see news & betting all in one. Rather than having two separate apps. They wanted the app to be specific for Tottenham, West Ham and Chelsea as they are partners with the teams.
These were my concept designs which we sent them and they loved them. Since then they have not gone ahead with this yet but as said, this was only a concept and was an idea in which they were exploring.
Solution:
Keeping with the brand guidelines of William Hill, I chose a team to design this concept for. I wanted to keep within the same colours of the team also. I created a modern feel to it but also with it having a great user experience and overall visually satisfying.Again I built a realistic prototype on Principle, then took the concept to a William Hill betting shop to see if users were able to get complete the journey from the sign up page to view an article, to then complete a bet. 87% of users completed the tasks at hand so overall, this test was a huge success.
