Introduction
I led a significant website redesign project aimed at enhancing user experience and bolstering the brand's digital presence. In my capacity as Senior Product Designer, I took charge of the design process, ensuring that every aspect of the website resonated with Tryano's brand ethos while prioritising user-centric design principles.
My Role
Research, Analysis, Product Design, User Testing
Collaborators
Product Manager
Developer
Timeline
May 2023 - Nov 2023
Stakeholder Alignment
By facilitating collaborative discussions with key stakeholders, I ensured that the FACES Design System aligned with our brand identity and met our strategic goals. Through promoting alignment and agreement, I nurtured a shared vision that directed the system's evolution.
Problem Solving
Approaching design challenges with a comprehensive viewpoint, I anticipated and tackled potential issues to enhance the user experience. Through continuous refinement and gathering user feedback, I iteratively enhanced the FACES Design System, making it more effective and user-friendly.
Knowledge Sharing
Understanding the significance of sharing knowledge, I promoted thorough documentation and engaging training sessions to empower our team members. By providing colleagues with essential tools and insights, I encouraged a culture of collaboration and innovation centered on the FACES Design System.
Challenges
When I was creating the design system, I encountered potential challenges. One common hurdle was ensuring consistency across different components and elements. This proved especially tricky when dealing with diverse design requirements or involving multiple teams in the process. Additionally, maintaining the scalability and flexibility of the system while accommodating evolving design needs presented challenges.
Clear communication, collaboration, reviews, feedback, guidelines, and documentation ensured alignment, consistency, and coherence during development.
Conclusion
My role in designing and implementing the FACES Design System showcases a strategic approach to design leadership. It's about blending creativity, empathy, and strategic vision to reshape user experience standards. I lead this initiative.
