Introduction
I spearheaded a redesign initiative for Tryano's Product Detail Page (PDP), leveraging data insights provided by the client. Recognizing usability challenges such as navigation difficulties and lack of visual appeal, I prioritized enhancing user experience. Through modernization and strategic design adjustments, including improved information hierarchy and streamlined navigation, I aimed to align the PDP with Tryano's brand identity while ensuring seamless progression through the shopping journey.
My Role
Research, Analysis, Product Design, User Testing
The Team
1 Designer, 1 Product Manager
Timeline
Nov 2021 - Mar 2023
My doings…
Homepage Redesign:
By reimagining the Homepage, I aimed to create a visually appealing and informative gateway to the website. I strategically organized content and introduced eye-catching elements to captivate users' attention while also ensuring easy access to important sections.
CLP, PDP, and PLP Enhancements:
The CLP, PDP, and PLP underwent meticulous attention to detail. I restructured these pages to present products in an aesthetically pleasing and user-friendly manner. Clear presentation of product information, engaging imagery, and simplified filtering options contributed to a more efficient and enjoyable browsing experience.
Checkout Process Optimization:
The checkout process, often a critical point of user drop-offs, underwent a comprehensive redesign. I optimized the steps, streamlined the layout, and introduced a user-friendly interface that minimized friction and encouraged users to complete their purchases.
Impact and Results:
As a result of these redesign efforts, the overall impact on the user experience was significant. The improvements were particularly evident in the conversion rate, where the redesigned pages played a pivotal role in increasing the number of successful transactions. Users' feedback and responses also played a substantial role in highlighting the positive shift in their experience.
Contribution to Tryano's Goals:
The redesigned elements collectively contributed to Tryano's goal of delivering an exceptional and memorable online shopping journey. By creating visually appealing, intuitive, and efficient interfaces, the redesign aimed to provide users with a more engaging and satisfying experience. The positive changes observed in conversion rates and user feedback validated the success of the redesign in achieving these objectives.
Conclusion:
In summary, my role in conducting a web redesign at Tryano over the course of a year and a half encompassed a holistic transformation of various critical web pages. Through improvements in design, functionality, and user experience, the redesign positively impacted conversion rates and garnered favorable feedback from users and customers, underscoring the success of the endeavor.
